What does it mean THE INNOVA ROOM?
It is our space dedicated to innovate your business by rethinking questions and building answers to new market challenges. A place where thinking ‘out of the box’ and defining actions for achieving new results.
We analize the business information, we structure it,
we detect patterns and we articulate solutions.
It is our space dedicated to innovate your business by rethinking questions and building answers to new market challenges. A place where thinking ‘out of the box’ and defining actions for achieving new results.
We analize the business information, we structure it,
we detect patterns and we articulate solutions.
Who we are
We want to impulse a new economic model through knowledge sharing, while generating innovative and competitive products for our clients.
About us
Our team has more than 20 years of experience in Hospitality, Restaurants, Consultancy and Architecture.
Beyond our internal team, at THE INNOVA ROOM we collaborate under a regular bases with a powerful network of strategic partners, experts in other areas which complement our resources for a higher service level.
We adapt our scale to our clients’s needs and challenges. Because of that, we are boutique.
Mónica Muñoz García and Francisco Gutiérrez de Arrechea are co-Founders and partners at The Innova Room, and they manage Madrid and Buenos Aires office, respectively. They met working together for NH Hotel Group more than 10 years ago and, after developing their both paralel careers, they decided to join their resources into this international boutique project. They coordinate the consultants team and the strategic partners in order to achieve the highest results in any project.
Mónica Muñoz García
MBA by ESADE, Master Architect (M.Arch) by the Univ. of Navarra and Postgraduate in Cultural Management
Madrid Office Director, responsible for Europe clients and teams
For over 20 years, she has combined the entrepreneurship and the corporate career in several multinational companies, mainly in the fields of Hospitality, Restaurants, Architecture and Consultancy.
Mónica has been co-Founder of Mona & Leo Sustainable Lifestyle among other ventures. As part of her commitment with the industry she currently leads the Tourism Management Club at Alumni ESADE in Madrid.
She is also an Associate Professor of Innovation and Entrepreneurship at the Master Programs at Ostelea (International University College of Tourism Management), and she often takes part as speaker in professional events focused on innovation and business strategy.
Francisco Gutiérrez de Arrechea
MBA by UCEMA and Master Architect (M.Arch) by the Univ. of Buenos Aires
Buenos Aires Office Director, responsible for LATAM clients and teams
He has held several managerial positions for over 20 years in multinational companies in the Hospitality, Restaurants and Leisure industries.
Francisco is involved in several hospitality ventures, combining the managerial and investor roles.
At the present time, he combines the consultancy activity with the education vector, as a colaborator and speaker at the Architecture College at the University of Buenos Aires. He also colaborates with the Economics College at the UCA and he takes part also at the Hotel Business Management Program at the Univ. of CEMA.
Our DNA
STRATEGIC
In every decision, we focus on the business strategy, being aware of the dynamic competitive environment
INNOVATIVE
We care about the last trends, to set up creative solutions to market challenges
COLLABORATIVE
Our corporate culture is flexible, transversal and open to alliances with other parties, to bring in the highest knowledge.
PERSONALIZED
In every project we adapt our solutions to the scale of our clients, their business moment and their corporate structure
INTERNATIONAL
Our team is based in Europe and Latin America and has a wide experience working across different cultures and markets
Where are we?
We serve our clients in Europe and Latin America from our offices at Madrid and Buenos Aires.
We also rely on adicional offices from our strategic allies network in Mexico, Colombia, Chile and Brasil.
See our oficces and contactPartnership network
We have settled several strategic alliances with an international network of renowned prestige in fields that complement our expertise. We collaborate with them to offer a comprehensive service to our clients, and we adapt the team and skills for each project.
Business Intelligence and Management Advisors, especialized in financial planning and analysis (FP&A), strategic operations and organizacional change.
Experts in hotel management auditing, creation and implementation of operations manuals, opening processes, training and management.
Communication, Marketing and Public Relations boutique agency.
