About us
Who we are and why our name is The Innova Room

What does it mean THE INNOVA ROOM?

It is our space dedicated to innovate your business by rethinking questions and building answers to new market challenges. A place where thinking ‘out of the box’ and defining actions for achieving new results.

We analize the business information, we structure it,
we detect patterns and we articulate solutions.

What does it mean THE INNOVA ROOM?

It is our space dedicated to innovate your business by rethinking questions and building answers to new market challenges. A place where thinking ‘out of the box’ and defining actions for achieving new results.

We analize the business information, we structure it,
we detect patterns and we articulate solutions.

Who we are

We want to impulse a new economic model through knowledge sharing, while generating innovative and competitive products for our clients.

Socios The Innova Room

About us

Our team has more than 20 years of experience in Hospitality, Restaurants, Consultancy and Architecture.

Beyond our internal team, at THE INNOVA ROOM we collaborate under a regular bases with a powerful network of strategic partners, experts in other areas which complement our resources for a higher service level.

We adapt our scale to our clients’s needs and challenges. Because of that, we are boutique.

Mónica Muñoz García and Francisco Gutiérrez de Arrechea are co-Founders and partners at The Innova Room, and they manage Madrid and Buenos Aires office, respectively. They met working together for NH Hotel Group more than 10 years ago and, after developing their both paralel careers, they decided to join their resources into this international boutique project. They coordinate the consultants team and the strategic partners in order to achieve the highest results in any project.

Mónica Muñoz García - The Innova Room - equipo- socios - team -partners

Mónica Muñoz García

MBA by ESADE, Master Architect (M.Arch) by the Univ. of Navarra and Postgraduate in Cultural Management

Madrid Office Director, responsible for Europe clients and teams

For over 20 years, she has combined the entrepreneurship and the corporate career in several multinational companies, mainly in the fields of Hospitality, Restaurants, Architecture and Consultancy.

Mónica has been co-Founder of Mona & Leo Sustainable Lifestyle among other ventures. As part of her commitment with the industry she currently leads the Tourism Management Club at Alumni ESADE in Madrid.

She is also an Associate Professor of Innovation and Entrepreneurship at the Master Programs at Ostelea (International University College of Tourism Management), and she often takes part as speaker in professional events focused on innovation and business strategy.

Francisco Gutiérrez Arrechea - The Innova Room - equipo- socios - team - partners

Francisco Gutiérrez de Arrechea

MBA by UCEMA and Master Architect (M.Arch) by the Univ. of Buenos Aires

Buenos Aires Office Director, responsible for LATAM clients and teams

He has held several managerial positions for over 20 years in multinational companies in the Hospitality, Restaurants and Leisure industries.

Francisco is involved in several hospitality ventures, combining the managerial and investor roles.

At the present time, he combines the consultancy activity with the education vector, as a colaborator and speaker at the Architecture College at the University of Buenos Aires. He also colaborates with the Economics College at the UCA and he takes part also at the Hotel Business Management Program at the Univ. of CEMA.

Our DNA

STRATEGIC

In every decision, we focus on the business strategy, being aware of the dynamic competitive environment

INNOVATIVE

We care about the last trends, to set up creative solutions to market challenges

COLLABORATIVE

Nuestra cultura corporativa es flexible, transversal y abierta a alianzas con terceros para incorporar el mayor conocimiento

PERSONALIZED

In every project we adapt our solutions to the scale of our clients, their business moment and their corporate structure

INTERNATIONAL

Our team is based in Europe and Latin America and has a wide experience working across different cultures and markets

Where are we?

We serve our clients in Europe and Latin America from our offices at Madrid and Buenos Aires.

We also rely on adicional offices from our strategic allies network in Mexico, Colombia, Chile and Brasil.

See our oficces and contact

Partnership network

We have settled several strategic alliances with an international network of renowned prestige in fields that complement our expertise. We collaborate with them to offer a comprehensive service to our clients, and we adapt the team and skills for each project.

logo FINCAT ADVISORS

Business Intelligence and Management Advisors, especialized in financial planning and analysis (FP&A), strategicoperations and organizacional change.

logo The Null

THE [NULL] is a project created by Enrique Tellechea, expert in Marketing, Brand Management and Corporate Reputation.

logo MGC&Co

Communication, Marketing and Public Relations boutique agency.

logo Hotel Mystery Guest

Experts in hotel management auditing, creation and implementation of operations manuals, opening processes, training and management.

Logo inverTUR

InverTUR is a platform that works for generating a positive impact in touristic destinations through sustainable and profitable projects, which create qualified employment and economic development.

Logo Fooday

Experts in management advisory and technology for restaurants and food service companies, with focus on the digital marketing and communication.

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