strategy

The Innova Room | Hoteles eficientes y operativos

How to design efficient and functional hotels (II)

How to design efficient and functional hotels (II) 1024 682 The Innova Room
Trends to achieve efficient and operational hotels without losing sight of an alluring design: use a local feel and brand segmentation.
The Innova Room | Hoteles eficientes y operativos

How to design efficient and functional hotels (I)

How to design efficient and functional hotels (I) 596 398 The Innova Room
Tener un diseño atractivo siempre es importante en un hotel, en cualquier tipología. Sin embargo, si una infraestructura no opera de manera eficiente, la imagen queda en segundo plano. Hoy analizamos las últimas tendencias para conseguir hoteles eficientes y operativos, sin perder de vista el diseño.
Transformación digital del restaurante

Digital Transformation for Restaurants

Digital Transformation for Restaurants 1288 855 The Innova Room
En la 5ª clase del módulo de Diseño y Ambientación de Restaurantes tratamos la transformación digital del restaurante: desde los procesos operativos a la experiencia del cliente.
Taller de Design Thinking en ISDI Barcelona

Design Thinking Workshop at ISDI Barcelona

Design Thinking Workshop at ISDI Barcelona 394 286 The Innova Room
Intensive Design Thinking workshop conducted by The Innova Room at Barcelona at ISDI (leading business school in digital transformation). This program shows how Design Thinking is useful to innovate in your business, as a tool for business transformation in the era of the creative economy.
Design Thinking

Design Thinking Workshop at ISDI Madrid

Design Thinking Workshop at ISDI Madrid 960 720 The Innova Room
Intensive Design Thinking workshop conducted by The Innova Room Madrid at ISDI (leading business school in digital transformation). This program shows how Design Thinking is useful to innovate in your business, as a tool for business transformation in the era of the creative economy.
jornada comercialización turismo rural fextur extremadura

E-Commerce for Rural Tourism Seminary

E-Commerce for Rural Tourism Seminary 1800 1350 The Innova Room
How does design impact a hotel business, and what keys can we apply so that they benefit mutually? This was the key idea of the paper presented on 04/21/2017 by Mónica Muñoz García -partner of The Innova Room- during the Rural Tourism Marketing Conference, organized by FEXTUR (Extreme Rural Tourism Federation) in Cáceres.
Economía colaborativa y negocios tradicionales. Ideas de colaboración y alianzas.

Sharing economy vs. traditional businesses

Sharing economy vs. traditional businesses 1428 836 The Innova Room
Is it possible for traditional companies and others based on the collaborative or sharing economy to share the market and benefits? Here we analyze the origin of the collaborative economy, the factors behind its rise and what possible strategies can contribute to business development together with companies with traditional models.
Coworking en restaurantes

Coworking in restaurants: is it posible?

Coworking in restaurants: is it posible? 750 422 The Innova Room
Is it possible to turn restaurants into coworking spaces? Work and restaurant environments can coexist within the same space, taking advantage of the inefficiencies of meal peaks to generate new complementary businesses.
Claves de la industria hotelera - Hotel Industry Key Attributes

Hotel Industry: Key Attributes

Hotel Industry: Key Attributes 960 720 The Innova Room
The Master Class “Hotel Industry: Key Attributes” was made by The Innova Room for ESCP Europe Business School, that holds the MSc in Hospitality &Tourism Management.
Marketing turístico

Pi por Radio_006: Marketing turístico

Pi por Radio_006: Marketing turístico 564 375 The Innova Room
Hoy hablamos de marketing turístico y posicionamiento de destinos con Leandro Rattazzi, de Focus LATAM. Estrategias a largo plazo vs. acciones inmediatas, y la coexistencia del mundo on y offline.
Innovación en desarrollo hotelero

Pi por Radio_005: Experiencias en desarrollo hotelero

Pi por Radio_005: Experiencias en desarrollo hotelero 1920 1320 The Innova Room
Hoy compartimos dos experiencias de desarrollo hotelero muy diferentes: Fën Hoteles y Hostal Posta de Purmamarca.
empresa hotelera

Keys to analyze the hotel business

Keys to analyze the hotel business 1275 1114 The Innova Room
En este documento se muestran algunas claves para analizar la empresa hotelera, desde las ópticas del mercado al que se dirige y la insfraestructura de la propiedad.

Strategic & Opportunistic Development Plans for Hotels

Strategic & Opportunistic Development Plans for Hotels 960 720 The Innova Room
An analisys of the Strategic & Opportunistic Development Plans for Hotels. This is a keynote made for TOPHOLA2015 (Top Hotel Construction & Development Latin America).

The hotel as a business

The hotel as a business 1024 351 The Innova Room
Introducción a los aspectos clave del negocio hotelero, con una segunda parte dedicada a la innovación como factor de competitividad de las empresas.

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