strategy

The Innova Room | Hoteles eficientes y operativos

How to design efficient and functional hotels

How to design efficient and functional hotels 1024 682 The Innova Room
Having an attractive design is always important in a hotel, in any type. However, if an infrastructure does not operate efficiently, the image falls into the background. Today we analyze the latest trends to achieve efficient and operational hotels, without losing sight of design.
Transformación digital del restaurante

Digital Transformation for Restaurants

Digital Transformation for Restaurants 1288 855 The Innova Room
In the 5th session of the Restaurant Design and Management module, we deal with the digital transformation of the restaurant: from the operational processes to the customer experience.
Taller de Design Thinking en ISDI Barcelona

Design Thinking Workshop at ISDI Barcelona

Design Thinking Workshop at ISDI Barcelona 394 286 The Innova Room
Intensive Design Thinking workshop conducted by The Innova Room at Barcelona at ISDI (leading business school in digital transformation). This program shows how Design Thinking is useful to innovate in your business, as a tool for business transformation in the era of the creative economy.
Design Thinking

Design Thinking Workshop at ISDI Madrid

Design Thinking Workshop at ISDI Madrid 960 720 The Innova Room
Intensive Design Thinking workshop conducted by The Innova Room Madrid at ISDI (leading business school in digital transformation). This program shows how Design Thinking is useful to innovate in your business, as a tool for business transformation in the era of the creative economy.
jornada comercialización turismo rural fextur extremadura

E-Commerce for Rural Tourism

E-Commerce for Rural Tourism 1800 1350 The Innova Room
How does design impact a hotel business, and what keys can we apply so that they benefit mutually? This was the key idea of the paper presented on 04/21/2017 by Mónica Muñoz García -partner of The Innova Room- during the Rural Tourism Marketing Conference, organized by FEXTUR (Extreme Rural Tourism Federation) in Cáceres.
Economía colaborativa y negocios tradicionales. Ideas de colaboración y alianzas.

Sharing economy vs. traditional businesses

Sharing economy vs. traditional businesses 1428 836 The Innova Room
Is it possible for traditional companies and others based on the collaborative or sharing economy to share the market and benefits? Here we analyze the origin of the collaborative economy, the factors behind its rise and what possible strategies can contribute to business development together with companies with traditional models.
Coworking en restaurantes

Coworking in restaurants: is it posible?

Coworking in restaurants: is it posible? 750 422 The Innova Room
Is it possible to turn restaurants into coworking spaces? Work and restaurant environments can coexist within the same space, taking advantage of the inefficiencies of meal peaks to generate new complementary businesses.
Claves de la industria hotelera - Hotel Industry Key Attributes

Hotel Industry: Key Attributes

Hotel Industry: Key Attributes 960 720 The Innova Room
The Master Class “Hotel Industry: Key Attributes” was made by The Innova Room for ESCP Europe Business School, that holds the MSc in Hospitality &Tourism Management.
Marketing turístico

Pi por Radio_006: Tourism marketing

Pi por Radio_006: Tourism marketing 564 375 The Innova Room
Today we talk about tourism marketing and destination positioning with Leandro Rattazzi, from Focus LATAM. Long-term strategies vs. immediate actions, and the coexistence of the world on and offline.
Innovación en desarrollo hotelero

Pi por Radio_005: Experiences in hotel development

Pi por Radio_005: Experiences in hotel development 1920 1320 The Innova Room
Today we share two very different hotel development experiences: the Fën boutique hotels and the sustainable commitment of Hostal Posta de Purmamarca.
empresa hotelera

Keys to analyze the hotel business

Keys to analyze the hotel business 1275 1114 The Innova Room
This document shows some keys to analyze a hotel company, from the point of view of the market to which it is directed and the infrastructure of the property.

Strategic & Opportunistic Development Plans for Hotels

Strategic & Opportunistic Development Plans for Hotels 960 720 The Innova Room
An analisys of the Strategic & Opportunistic Development Plans for Hotels. This is a keynote made for TOPHOLA2015 (Top Hotel Construction & Development Latin America).

The hotel as a business

The hotel as a business 1024 351 The Innova Room
Introduction to the key aspects of the hotel business, with a second part dedicated to innovation as a factor in the competitiveness of companies.

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