Strategy for the public areas of a hostel chic
2016-2017, Madrid (Spain)
The client was developing an innovative hotel business in Madrid, and the design contained a large proportion of public spaces beyond mere accommodation. In addition, the layout allowed direct access from the street for external clients. The space had great potential due to the appealing views of Madrid from the rooftop.
For this reason, THE INNOVA ROOM was commissioned to study trends in this category (hostels), and to carry out a Strategic Plan for Public Areas to seek to provide content and activity to all these spaces and carry out its business plan.