2016-17, Madrid (Spain)
The client is an international family group who is developing an innovative cohousing project. The first unit will be open in Madrid, as a pilot market for Europe.
For this purpose, THE INNOVA ROOM was commissioned to carry out a Hotel Market Study to find out the current situation, product types and identify reference cases in diverse market segments.
The report structures and analyzes the data collected, as well as makes recommendations for the development of the new brand and its competitive position in the market.