2016, Madrid (Spain)
The client was an international restaurant group that was developing a new brand to enter the European market. For this goal, they wanted to open a pilot restaurant in Madrid and they commissioned THE INNOVA ROOM to carry out a Market Study of the target area..
THE INNOVA ROOM carried out an online and offline investigation of the current competitors, their typology and product. It included extensive online research along with several visits to the premises, and a joint analysis of all the information. The final report collected all the data analysed, the conclusions and recommendations for the development of the new brand and its competitive position in the market.