+400 Heineken F&B outlets in Spain (global brands)
106 refurbished Gambrinus restaurants
€3,400,000 of dedicated investment in 2011 and 2012
HEINEKEN Spain, through its own restaurants group (BEER & FOOD), decided to undertake an ambitious investment plan in 2011 to renew its network of Gambrinus themed breweries, present in the market since 1997. Beer & Food became later Avanza Food Group.
THE INNOVA ROOM received the task of designing and implementing the RenovationPlan, achieving at the end of the period an average increase in sales of 4 percentage points above the rest of the brands, and maintaining the network competitive in an adverse economic and market context.