The Challenge
2015-2016, Buenos Aires (Argentina)
SEGGIARO ARQUITECTOS is an Architecture Firm based in Argentina with a second office in Chile. He has carried out projects all over the world in the residential, corporate and commercial sectors.
At the end of 2015, they decided to undertake an improvement process, for which he entrusted THE INNOVA ROOM with a 360º diagnosis of the organization and an action plan.
How We Did It
A) 360º diagnosis
A global diagnosis of the firm was made, which includes the following areas:
- Marketing
- Positioning
- Product
- Advertising and Communication
- Promotion
- Specific diagnosis of online presence and communication; web and social media analytics
- Human Resources
- Overall organization
- Results-oriented organization
- temporary collaborations
- Internal communication
- Operations
- Project management
- Project life cycle
- Management efficiency
- KPIs (Key Performance Indicators)
- Finance
- Income/expense analysis
- Fixed and variable costs
- Profit margin projects
- Annual budget
B) Action Plan
For each diagnostic area, corrective actions were established in the short and medium term, in order to achieve the planned objectives.
Image source: corporate website: Seggiaro Arquitectos
