We create innovative business models for service companies where real estate assets are a key success factor. We integrate design and business.
Strategic Advisory
Strategy is the heart of our services. We advise our clients from early stages, or in moments of transformation, to achieve a competitive position in the market. We help our clients to choose the best scenario among possible outcomes.
- 360º Analysis and Diagnosis
- Strategic Plan for companies and destinations
- Development Plan
- Repositioning Plan
- Development of new business areas
- Audit and process optimization
- Expert advice: Board member/ Business partner
Market Study
We analyze the offering and the demand in the location, define the competitors’ set and study their product (both quantitative and qualitative). We segment the market, define the best positioning, and study the target customer. Also, we identify trends and consumer shifts.
- Destination analysis: access (connectivity), attractors, current offering and demand
- Business environment: average occupancy, average prices (ADR), RevPAR
- Competitors analysis (qualitative and quantitative), competitor set
- Trends analysis
- Customer profile and Buyer Persona
- Current and target positioning maps
Feasibility Study
The Feasibility Study and Business Plan allow to achieve the maximum potential of the location. We define the maximum admissible investment, the cash flow, the organizational model, the expected return and the implementation plan.
- Definition of the target product/service
- Feasibility Study for single properties or portfolios
- Creation of the appropriate Business Model
- Definition of stakeholders and roles, aand possible alternative
- Identification of areas with potential new revenue generation
- Optimal space allocation for the intended business (“Greater and better use”)
- Analysis and optimization of investments necessary for the development of new businesses or repositioning of existing ones
- Establishment of the maximum admissible investment, minimum and optimal point
- Evaluation matrix of potential scenarios
Conceptualization & Innovation
We create or reposition product and service concepts. We use innovation methodologies to solve needs, generate ideas and build business prototypes. We manage business-friendly design projects.
- Design Guide (Brand Book) for expansion of chains and franchises
- Identification of market trends
- Identification of user insights
- Definition of target positioning
- Customer experience (Customer Journey)
- Service design (Service Blueprint)
- Conceptual design (architecture and interior design)
- Corporate Innovation Management
- Repositioning of buildings
- Update of architecture and interior design: look & feel
- Adaptation to new positioning and brand image
- Adaptation to new functionality and operation
- Optimization of space, distribution, circulation and equipment
- Optimization of the investment for the implementation and maintenance
Project Management
Project Management for new construction or refurbishment projects. We represent the client, lead the technical teams, supervise the development of the project and carry out the global economic control until the opening.
- Project Monitoring (audit and reporting of projects, planning, cost and resources)
- Project Management (Monitoring + bidding, control and coordination)
- Property Management (Interim Management)
- Selection, leadership and coordination of both internal and external technical teams
- Coordination with other internal and external areas of the company and its stakeholders
- Integrated Project Management from Concept Design to the opening
- Pre-opening and post-opening management
Real Estate Portfolio Management
For clients who own or operate a portfolio of real estate assets, we analyze their performance and improvement potential, optimize the use of spaces, standardize the product and achieve a greater business value.
- Analysis, segmentation and structuring of real estate portfolios
- Advice on operator selection
- Advice on selection of real estate assets
- Design and implementation of integrated management tools
- Design and management of asset renewal plans (CAPEX)
- Optimization of construction, equipment, furniture and decoration
- Portfolio Digitization
- Geolocation of assets
- KPIs by asset and portfolio
- Power BI Dashboard
