Services > Conceptualization & Innovation
Conceptualization & Innovation
Creativity focused on boosting your business
Our Conceptualization and Innovation Area shapes ideas in complete alignment with the business strategy and the objectives. This approach it differentiates us from from other design teams, and generates a greater impact of the solutions created. We like to define this as Strategic Design.
Depending on the scope of the project, we work with our internal team, with the client teams or in alliance with specialized professionals, always seeking excellence. Flexibility, collaboration and innovative spirit are our driving force.
We work on the conceptualization of the space where a business is implemented. At the origin of each idea there is the analysis of trends, users and market positioning. And in the goal, the company’s strategy and its business model. We take part in projects that involve implementation, updating or changes of use in buildings.
As a company grows, its portfolio becomes more complex. Then it’s time to structure your product with tools such as the Design Book, in order to ensure that this growth process preserves the company’s DNA. According to the positioning, this may imply a higher degree of standardization or customization. Discovering the balance between the economies of scale and the singularity is our mission.
In the corporate sphere we can also support companies in their innovation journey. If that is your case as an Innovation Manager, we can help you structure a portfolio of projects, design strategic reflection processes to generate new lines of business, implement innovation methodologies or open up your organization to external collaboration with other staleholders in the ecosystem.
Scope of Services
Design Guide (Brand Book) for expansion of chains and franchises
Identification of market trends
Identification of user insights
Definition of target positioning
Customer experience (Customer Journey)
Service design (Service Blueprint)
Conceptual design (architecture and interior design)
Corporate Innovation Management
Repositioning of buildings
Update of architecture and interior design: look & feel
Adaptation to new positioning and brand image
Adaptation to new functionality and operation
Optimization of space, distribution, circulation and equipment
Optimization of the investment for the implementation and maintenance
What is your challenge?
Would you like to conceptualize, innovate or design your business?
We help you to apply creativity for creating a concept which is competitive and consistent with your strategy.
Kimpton Barcelona | Concept for F&B areas
Estudio de Mercado y Conceptualización de las áreas de restauración para nuevo hotel boutique Kimpton Barcelona, de IHG. Tras un reposicionamiento total, el hotel abrirá con la nueva marca en 2019.
Colegiales Hospital | Concept Design
Project Management, asesoramiento integral y representación del cliente para hotel de lujo Radisson Collection en Bilbao. Desde el diseño de proyecto hasta la apertura, se ha acompañado al futuro operador a lo largo de todo el proceso de diseño, construcción y puesta en marcha. Todo ello actuando de enlace entre Radisson Hotels y el propietario-desarrollador del edificio.
Gastro-Innovation Space by Heineken
Gastro-Innovation Kitchen LAB created for Heineken, for fostering culinay innovation and training the franchisees. Flexible and multipurpose space.
Keys to design restaurants
In the 3rd session of the Restaurant Design module we introduce the keys to restaurant design, integrating functional parameters with emotional aspects.
Design Thinking Workshop at ISDI Barcelona
Intensive Design Thinking workshop conducted by The Innova Room at Barcelona at ISDI (leading business school in digital transformation). This program shows how Design Thinking is useful to innovate in your business, as a tool for business transformation in the era of the creative economy.
Good Design, better Hotel business
¿How much does design affect a hotel business, and which keys can we use for its mutual benefit? “Good Design, Better hotel business”, seminar at BONDdiseñotel 2016. , presented by Mónica Muñoz -Founder & Partner of The Innova Room.