What we do

[iconbox type=”6″ icon_title=”Strategy & Business” icon_link_text=”Read more” icon_link_url=”./services/#estrategia-EN” icon_color=”#ffffff” icon_name=”fa-area-chart”]We study the client´s business model and their competitive environment in order to device the best strategy for them. We implement it and measure the results.

[/iconbox][iconbox type=”6″ icon_title=”Real Estate Management” icon_link_text=”Read more” icon_link_url=”./services/#inmuebles-EN” icon_color=”#ffffff” icon_name=”fa-building-o”]We analize the business potential of a building, a portfolio or a retail network. We optimize their functionality, while adequating their image by creating an appealing product.

[iconbox type=”6″ icon_title=”Marketing & Innovation” icon_link_text=”Read more” icon_link_url=”./services/#marketing-EN” icon_color=”#ffffff” icon_name=”fa-lightbulb-o”]We create and help to reposition products and services, from the market research phase until the conceptual design of a brand. We integrate trends and user insights into business solutions.[/iconbox][iconbox type=”6″ icon_title=”Business Optimization” icon_link_text=”Read more” icon_link_url=”./services/#procesos-EN” icon_color=”#ffffff” icon_name=”fa-gears”]We optimize the production processes in order to adapt to market changes. We identify internal and external synergies, while enhancing the efficiency of business management.


[iconbox type=”6″ icon_title=”Digital Transformation” icon_link_text=”Read more” icon_link_url=”./services/#digital-EN” icon_name=”fa-rss”]We impulse the company’s digital transformation and its corporate culture. This process improves the efficiency of their operations and reinforces its market position.

[/iconbox][iconbox type=”6″ icon_title=”We help growing and transforming companies to adapt startups’ continuous innovations while operating as efficiently as big corporations” icon_name=”none”][/iconbox]

[maxtitle type=”2″]Sectors[/maxtitle]

+100 hotels opened in 20 countries
+15.000 rooms
+350 projects analyzed


Our global vision of the hospitality business allows us to adapt financial investments to the operation and market position of the product. We participate in business development, from early stages such as feasibility and market studies, until repositioning and expansion phases.

We work for the most diverse segments: luxury or boutique, mid range, low cost, hostels, innovative mix-formules or even touristic apartments. For every case we handle we design the most adequate product or services, in order to obtain the highest return of the investment.

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+95 restaurants and bars opened
+8 new concepts created
+110 restaurants rebranded


We have collaborated with multinational restaurant companies in the development of their products  and their expansion in Spain.  We have managed portfolios of +400 open restaurants, while contributing to the transformation of their business model towards franchising.

Our team has a deep knowledge in developing business models, conceptual innovarion, brand development, investment management, feasibility studies and executive planning.

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+17 sport centers in Spain and Portugal


We have contributed to the business development of one of the biggest Sport, Leisure & Wellness companies in Spain, developing an integral project management system with data evaluation and automatic reporting to the Board.

We have improved the efficiency of the organization in their expansion process, which was necessary for the international expansion plan as well as the transformation of the company.

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+10 innovation projects for retail

Retail banking, fashion stores, beauty shops and mass market


We detect market trends, as well as analyze the customers and processes. We create and integrate innovative solutions for a better experience. We match operational efficiency with a fresh, innovative image.

We create new concepts, help expand existing ones or integrate new brands into an existing portfolio. We have designed products for retail banking, fashion shops, cosmetics and mass market stores.

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+10 professional services firms in
LATAM and Spain


We help architects and other proffessionals who need expertise in Hospitality, Restaurants or other sectors.

Our deep knowledge of these industries facilitates the decision making process during Concept Design phases while avoiding errors in the projects’ development stages.

We provide expert information regarding the KPIs, the optimal dimensioning of the spaces, the operational scheme, latest trends in products and services, etc.

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[maxtitle type=”2″]For who
[iconbox type=”7″ icon_title=”Owners and Operators ” icon_link_text=”Read more” icon_link_url=”http://www.theinnovaroom.com/en/services/” icon_name=”li_shop”]Owners, Managers and Operators of real estate assets or portfolios of:
– Hotels & Hospitality enterprises
– Restaurants & Pubs
– Sport and Leisure facilities
– Retail (banking, fashion, beauty stores…)


[iconbox type=”7″ icon_title=”Real Estate Investors” icon_link_text=”Read more” icon_link_url=”http://www.theinnovaroom.com/en/services/” icon_name=”fa-building-o”]Investors with asset portfolios or developments of:
– Hotels and Apartments
– Mixed Uses (combining touristic, apartments, leisure, retail and/ or offices)
– Master Plans[/iconbox]
[iconbox type=”7″ icon_title=”Professional Services Firms” icon_link_text=”Read more” icon_link_url=”http://www.theinnovaroom.com/en/services/” icon_name=”li_study”]We help architects and other proffessionals who need expertise in Hospitality & Restaurants.

Our deep knowledge of these industries improves the decision making during the Concept Desing and helps to avoid errors in the operation.[/iconbox]

[maxtitle type=”2″]When we act


We add the higher value to a business in these key moments
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During the early stage of creation for a business model or product we focus all our strategic and creative skills on the target.

These projects are risky but full of opportunities. Our clients often have to decide among possible different paths, which will determine their future market. And we will be with our clientes to see the project growing and reach the success.

VISIONARY approach

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When a consolidated business requieres a change of scale, our analytical skills lead the project in order to ensure a perfect planning and execution.

Process and resources optimization are key factors for the return of the investment. We find the escalable business model more suitable to the client in that precise environment. For that, we apply Lean methologies among other innovative tools.

PLANNER approach

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Sometimes the competitive environment moves the clients away from their market position, and this forces them to reposition the product. We drive enterprises in mature phases towards new market niches.

In those cases we use a great amount of creative skills in a similar way to the creation phases. We use the client’s resources as a leverage in order to generate a positive cultural change.

RENOVATOR approach

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